A few years ago, the Philip Morris group decided to innovate exceptionally by launching the IQOS electronic cigarette. A true innovation in the field of smoking, it is mainly seen as a means of contrition or a way to change things without changing habits. To achieve its goals, one must go step by step, but above all, one must have imagination. In this perspective, PMI wanted to break away from the stereotypes associated with tobacco consumption by providing a way to smoke with pleasure and without risk through IQOS. What should we really think of this cigarette?
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IQOS changes the lives of smokers
Tobacco consumption has long been considered the cause of the deadliest diseases known to humanity. Figures reveal that it causes deadly cancers leading to 6 million deaths each year. To put an end to this, IQOS has been a long journey towards success. Composed of an electronic blade that controls and heats mini cigarettes called Heets, it does not produce smoke, which is the main culprit of lung cancers. Smokers can obviously rejoice in satisfying their cravings without restraint and without fearing for their health. You will find more details in this Mediapart article.
IQOS is less harmful than traditional cigarettes
The common point of PMI’s new cigarette with its old cigarette (Marlboro) is the nicotine level present in both products (30%), but Marlboro leads to a combustion that produces smoke, odors, and ash harmful to health. In contrast, IQOS heats the nicotine and releases it in vapor form for the consumer to inhale. Additionally, the mixture of water and glycerin with the Heets reduces the effect of nicotine, which consequently does not lead to any harm.
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IQOS is destined for a bright future
The electronic cigarette from PMI is as beneficial for the health of smokers as it is practical for them. By adopting the product, you eliminate the complexes or concerns related to smoke and potential odors, regardless of your environment. On airplanes, at the office, in a restaurant, you can inhale your vaporizer freely. Of course, it is a high-end invention that has been sold in millions of units since its launch in countries that have accepted its commercialization, such as Switzerland, Japan, France, Russia, Romania, etc. The stakes of its development are enormous, and the target has been hit, as it can be said that it has captured the hearts of smokers who are convinced they have found a brilliant alternative for their well-being.
To further address the challenges related to smoking, the company must consider improving its product to put an end to the controversies surrounding it. Launching a cigarette to put a stop to a scourge that plagues humanity is indeed beneficial, but ensuring that the device gains unanimous support is the major task to be accomplished from start to finish.